Social

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KPIs

CPM
 
 
 
Compared to:  
CPC
 
 
 
Compared to:  
CPE
 
 
 
Compared to:  
CTR
 
 
 
Compared to:  

Overall

Impressions
 
 
Compared to:  
Interactions
 
 
Compared to:  
Spend
 
 
Compared to:  
Video Views
 
 
Compared to:  
Interactions
 
 
Compared to:  
CPC
 
 
Compared to:  
CPE
 
 
Compared to:  
CTR
 
 
Compared to:  

Performance by Source

Sentiment

Sentiment
 
 
Compared to:  
Potential Impressions
 
 
Compared to:  
Mentions / Posts
 
 
Compared to:  

Intent Behaviors

engagements
 
 
Compared to:  
Interactions
 
 
Compared to:  
Major Conversions
 
 
Compared to:  
Minor Conversions
 
 
Compared to:  

Video Views

Video Views
 
 
Compared to:  

Paid Overall

Impressions
 
 
Compared to:  
Interactions
 
 
Compared to:  
Spend
 
 
Compared to:  
CPM
 
 
Compared to:  
Interactions
 
 
Compared to:  
CPC
 
 
Compared to:  
CPE
 
 
Compared to:  
CTR
 
 
Compared to:  

Organic Overall

Impressions
 
 
Compared to:  
Interactions
 
 
Compared to:  
CTR
 
 
Compared to: